Samy Mohammed

Samy Mohammed

CEO

This year’s Wire & Tube Düsseldorf 2026 felt different — not just in scale, but in the nature of the conversations across the market. The steel market is not simply evolving. It is being pulled in different directions at the same time. What became clear was not just the broader narrative, but the gap between policy direction, pricing expectations, and real demand conditions. Decarbonization is advancing — but creating friction: CBAM and regulatory pressure are now fully embedded in the European market. In practice, however, the situation remains complex. Across discussions: • Import activity is slowing down • Some players are stepping back • Cost exposure remains difficult to manage The direction is clear, but execution is still creating uncertainty. Policy is protecting — but also reshaping flows: Trade measures, quotas, and regulatory frameworks are being reinforced. At the same time: • Downstream industries are struggling to absorb costs • The risk of production shifting outside Europe is increasing 👉 The intention is to protect the industry. 👉 The side effect is hesitation and fragmentation. The market is waiting: Despite expectations of a price recovery, activity during the fair remained limited. • Buyers are holding back • Transactions are slower • Decisions are delayed 👉 The market is effectively in a holding pattern, waiting for clarity. Price signals remain under pressure: While mills are targeting higher prices, actual trading levels are still constrained. 👉 In many cases, producers are adjusting prices to secure volumes and maintain order books. This highlights a key point: Policy pressure alone cannot drive pricing — real demand still sets the limits. The structural shift continues: At the same time, the longer-term direction is unchanged: • Move toward higher-value products (OCTG, precision tubes) • Increasing role of the GCC as a strategic hub • China shifting toward higher-quality exports • Technology becoming central to competitiveness Final thought: What became clear is not a single trend — but a tension: 👉 Between regulation and market reality 👉 Between pricing ambition and demand constraints 👉 Between protection and competitiveness And this tension will shape the next phase of the industry. The conversations in Düsseldorf made one thing clear: We are not in a stable transition — we are in a period of adjustment. Good to reconnect with partners across regions — and continue discussions that are clearly far from over. Appreciation to wire and Tube - Leading International Trade Fairs and the organizing team for bringing the industry together.

Samy Mohammed

CEO

I’m pleased to be joining the SteelRadar Flat Steel Panel at Steel Summit 2026 in İzmir. As competitive dynamics intensify and value-added production becomes increasingly strategic, the discussion around cost optimization, protective trade measures, R&D investment, and shifting European demand structures is more relevant than ever. I look forward to contributing a cross-border trade and market perspective on how product diversification and competitiveness shape export strategies in flat steel. https://www.linkedin.com/posts/mohammed-samy_steelsummit2026-flatsteel-activity-7429868125912879104-bOrT?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAkPJCABbkzSeLJ7kt1T0J8QEpHBmfgHv7c

Samy Mohammed

CEO

My latest interview with SteelRadar on how logistics disruptions and geopolitical tensions are reshaping global steel trade. Freight volatility, rerouting of cargoes, and growing supply chain constraints are increasingly influencing steel price formation and trade flows across regions. In this environment, logistics is becoming as important as mill pricing in determining market direction. https://www.linkedin.com/posts/mohammed-samy_steel-logistic-activity-7439930935405539328-zrD7?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAkPJCABbkzSeLJ7kt1T0J8QEpHBmfgHv7c